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Home | The Good Company

You’ve probably heard of the butterfly effect. 

Let’s sum it up. The flapping of a butterfly’s wings in Japan generates a storm that carries away  the ranch of an unfortunate Texan farmer (who, by the way, never had any beef with a japanese butterfly).

Well, La Ruche qui dit Oui ! works the same way with their short food supply chain. Because one simple act, such as choosing healthy and sustainable products, can have great consequences. Except in this case, nothing ends up getting destroyed - quite the contrary in fact.

The butterfly

An unavoidable fact, which caused us to mess up filming our commercial. A beautiful mess, a magnificent failure, and one to be celebrated! We celebrate the fabulous “close enough”, the wonderful “quick and dirty” work. Why? Because when it shows that Seazon is putting so much time and effort into cooking for you that they end up leaving no time to successfully pull off their advertising, in this case, failure is our greatest success.

It takes time

A season’s greetings card is the perfect occasion to remind people who we are and what we truly believe in. And sometimes, the best way to tell who you are, is to tell who you are not. So a big shout out to Donald, who took time out of his personal life (though his schedule is probably not as full as it used to be) to express his appreciation and say a “nice” word about us.

The worst wishes

Fair pay for producers, respect for the environment, healthy, savoury and more responsible eating...it turns out that La Ruche Qui Dit Oui ! has a lot to say.

So let’s bring life to their words ! Words that are as tasteful as good products issued from organic and local farming! Let’s have a feast.

What La Ruche has to say

20% of the food waste from French households is the result of an unfortunate confusion between products’ ‘use-by’ and ‘best-before’ dates. But in the latter case, it just so happens that your products can still be safely consumed even after the ‘best-before’ date has passed..

We could say that in the end, something new happens every day - except for these products, where in fact, nothing much happens… 

The Dates

There was a time when CNP Insurances portrayed life’s trajectory as that of a straight line: from a little boy splashing through puddles, into a young man, a father and eventually a grandfather, a linear-shaped destiny carried him through life. We were committed to respecting CNP’s heritage, all while adapting it and rendering it true to today’s life courses that zig and zag, that take unexpected turns and are completely non-linear, but that remain cherished and protected by CNP Insurances.

Life outside of the box

Si vous êtes victime ou témoin de violences physiques ou morales, trouvez de l'aide sur www.ellesimaginent.fr

Violence against women does not only happen in the form of physical violence.

Elle’s Imagine’nt, a non-profit organisation that helps women victims of domestic violence, wanted  to bring awareness to another dangerous form of violence: moral harassment. Something that many women are subject to, and to which we are often witnesses.

But are we only just witnesses? No - we’re also actors. Because not doing anything is an act in and of itself, and one we must learn to change. 

The roles

Plus d'un demi million de vues organiques en moins de 48h, des milliers de commentaires positifs, mais surtout, des dizaines de nouveaux volontaires pour Dans Ma Rue, qui a pu, depuis, ouvrir de nouvelles antennes de l'association dans 4 nouveaux arrondissements de Paris.

Pour faire un don et venir en aide aux sans-abri, cliquez ici

Boursorama is France’s most highly-recommended bank. It is so highly recommended that they don’t need Brad Pitt to speak for them - their clients do it better.

On the other hand, our friends at Dans Ma Rue, a non-profit for the homeless, could definitely use someone like Brad Pitt to lend a voice to their cause. So we went a little pirate-mode and took the liberty of hacking Boursorama’s TV commercial to give Brad his voice back - a powerful voice that speaks up for a cause we strongly believe in. 

The final result? A film generating more organic views than those of the original version (and one that was obviously more heard) plus 4 new shelters for Dans Ma Rue.

Brad Pitt speaks up

Pic&Pick is a new, revolutionary image bank that offers a wide range of photos, each one of them as inspiring as it is surprising! It’s also an image bank with a unique business model centered around solidarity and community engagement. In other words, an outstanding image bank that nonetheless, has to hold its own against goliath competitors who own billions of images. They own so many images in fact, that they brag about how they can tell just about any story using them.

Well, they’re about to tell the story of Pic&Pick, so take that!

And we made sure not to pick the nicest ones, so take that again!

Cyril

Nous avons créé une série de posts pour animer le lancement de l'opération.

In order to change the way people eat, we could choose to stuff them full with a bunch of blabla - or we could treat them to healthy, savoury and sustainable food. Obviously, FoodChéri decided to opt for the second recipe (or “go for” as a Top-Chef candidate would say) by launching “Veggie Tuesdays”, an promotional offer for healthy and delicious plant-based dishes.