Home - The Good Company, a socially and environmentally conscious communications agency.

Home | The Good Company

Forty years after the discovery of HIV, we have never been closer to defeating AIDS. And it is precisely when we are so close that we must not let go. For its annual call-for-donations campaign, Sidaction reminds us of the importance of closing the gap between those last few centimeters that separate us from a world without AIDS.

Never so close

Since HIV/AIDS is a cause that struggles to speak to the 50+ age groupe, Sidaction decides to create a dialogue with them around something that really resonates in their heads: the greatest hits of their generations.

We worked with 5 emblematic artists of the 80s and their lyricists, who agreed to rewrite and re-record their greatest hits in the mythical "Studio Ferber", integrating a message of awareness and protection for the first time.

Cover Hits

What's better than having a choice? Being able to choose between new or used - but above all - being able to choose from the leading automotive distributor in France. Oh yeah, you heard us...

The Choice

Out of love, we've done extraordinary things and we've sometimes done stupid things.

Out of love, we may have forgotten that AIDS could affect us, but out of love we can make it disappear.

With love

At the MACIF, we always give center stage to our clients...

So when it came to our advertising, we decided to give them the floor. (Thank you, Alain, and all the others!) 

"Sans Filtre" by Espérance

According to a study, 66% of young people do not systematically use protection when having sex.

In order to reach them and make sure our important public health message was heard, we decided to speak in a language they'd understand - via movies and TV series! And since these films and series show a lot of sex but not a lot of condoms… We decided to add them ourselves.

Unforgettables

Monabanq is a bank that could also be named Pierrebanq, Chloebanq or Inayabanq...

...because putting people before money is exactly what makes its name!

People before money

20% of the food waste from French households is the result of an unfortunate confusion between products’ ‘use-by’ and ‘best-before’ dates. But in the latter case, it just so happens that your products can still be safely consumed even after the ‘best-before’ date has passed..

We could say that in the end, something new happens every day - except for these products, where in fact, nothing much happens… 

The Dates

There was a time when CNP Insurances portrayed life’s trajectory as that of a straight line: from a little boy splashing through puddles, into a young man, a father and eventually a grandfather, a linear-shaped destiny carried him through life. We were committed to respecting CNP’s heritage, all while adapting it and rendering it true to today’s life courses that zig and zag, that take unexpected turns and are completely non-linear, but that remain cherished and protected by CNP Insurances.