Home - The Good Company, a socially and environmentally conscious communications agency.

Home | The Good Company

On social media, attention isn't given. It's earned. So we ditched the ad...and made an expedition documentary inside a car dealership.

On the road to somewhere further

Some subjects aren't about communication. They're about taking a stand. To announce the world press freedom index, we created a fictional airline and rewrote its safety instructions for journalists.

Reporters Airlines

Everyone has something to say about parenthood. Babybio has spent 30 years actually listening. So rather than handing out advice, we showed what parents really live through - the bizarre, the absurd, and the beautifully human.

Parenthood

Christophe Gleizes is a sports journalist. He's also been locked up in Algeria for over 6 months, sentenced to 7 years behind bars. So at the 7th minute of the PSG-Vendée Fontenay match, the commentators went silent. And his mother spoke.

The 7th Minute

No script. No casting. Just a camera, two members who don't know each other, and that moment when they realise they have everything in common.

Unscripted

There's a coach for everything these days. Better sleep. Better runs. Better breathing. So we made one for something even simpler: wipes go in the bin. Not down the toilet.

The coaches

From war zones to your smartphone, there's less distance than you think. We filmed this countdown — from 6,456 km to 0 cm — to remind you that defending information means defending yourself.

The Kilometers

Technology is good. Technology that makes you dance, laugh and brings people closer - that's Boulanger.

Better together

Jardin Bio étic is a socially and environmentally-committed brand, respectful of the planet and resolutely focused on its consumers. It is therefore quite natural that our campaign gives a voice to those who consume it and have been doing so since 1995. They speak freely about the products they love and consume in their everyday lives.

Organic your way

Forty years after the discovery of HIV, we have never been closer to defeating AIDS. And it is precisely when we are so close that we must not let go. For its annual call-for-donations campaign, Sidaction reminds us of the importance of closing the gap between those last few centimeters that separate us from a world without AIDS.

Never so close

Since HIV/AIDS is a cause that struggles to speak to the 50+ age groupe, Sidaction decides to create a dialogue with them around something that really resonates in their heads: the greatest hits of their generations.

We worked with 5 emblematic artists of the 80s and their lyricists, who agreed to rewrite and re-record their greatest hits in the mythical "Studio Ferber", integrating a message of awareness and protection for the first time.

Cover Hits

What's better than having a choice? Being able to choose between new or used - but above all - being able to choose from the leading automotive distributor in France. Oh yeah, you heard us...

The Choice

Out of love, we've done extraordinary things and we've sometimes done stupid things.

Out of love, we may have forgotten that AIDS could affect us, but out of love we can make it disappear.

With love

At the MACIF, we always give center stage to our clients...

So when it came to our advertising, we decided to give them the floor. (Thank you, Alain, and all the others!) 

"Sans Filtre" by Espérance

According to a study, 66% of young people do not systematically use protection when having sex.

In order to reach them and make sure our important public health message was heard, we decided to speak in a language they'd understand - via movies and TV series! And since these films and series show a lot of sex but not a lot of condoms… We decided to add them ourselves.

Unforgettables

Monabanq is a bank that could also be named Pierrebanq, Chloebanq or Inayabanq...

...because putting people before money is exactly what makes its name!

People before money

20% of the food waste from French households is the result of an unfortunate confusion between products’ ‘use-by’ and ‘best-before’ dates. But in the latter case, it just so happens that your products can still be safely consumed even after the ‘best-before’ date has passed..

We could say that in the end, something new happens every day - except for these products, where in fact, nothing much happens… 

The Dates

There was a time when CNP Insurances portrayed life’s trajectory as that of a straight line: from a little boy splashing through puddles, into a young man, a father and eventually a grandfather, a linear-shaped destiny carried him through life. We were committed to respecting CNP’s heritage, all while adapting it and rendering it true to today’s life courses that zig and zag, that take unexpected turns and are completely non-linear, but that remain cherished and protected by CNP Insurances.

The GoodCompany

Autosphere

On the road to somewhere further