02 20 2019
A New Force For Good
An unusual new Paris agency will help brands navigate the responsibility revolution. Mark Tungate spoke to Luc Wise of The Good Company.
“When you put the word ‘good’ over your door, you better make sure you live up to it,” says Luc Wise, founding member of the new French agency The Good Company.
One of the country’s sharpest strategists, Wise (pictured centre) is Anglo-French, so when we meet our conversation is a bewildering blend of English and French, both of which he speaks with the aplomb of the truly bilingual.
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