D’un point de vue nutritionnel, les insectes sont pleins de richesses : protéines, fer, vitamines, oméga 3 et 6… Le bénéfice écologique est aussi colossal : ils dégagent 99 % d’émissions de gaz à effet de serre de moins que le bœuf, nécessitent beaucoup moins d’eau, moins de nourriture et produisent moins de déchets. 

Conception origami : http://www.madamebambou.com/

In order to move the food industry forward, all we need to do is to give it some legs - tons of tiny little legs. Insect legs, to be exact. But how can we convince people to actually eat insects? Easy! By using the most powerful food ambassador, the one that has already seduced the whole planet: the burger. An insect-based burger, wrapped in a packaging as promising as the challenge we’ve launched. 

The burger of the future

Plus d'un demi million de vues organiques en moins de 48h, des milliers de commentaires positifs, mais surtout, des dizaines de nouveaux volontaires pour Dans Ma Rue, qui a pu, depuis, ouvrir de nouvelles antennes de l'association dans 4 nouveaux arrondissements de Paris.

Pour faire un don et venir en aide aux sans-abri, cliquez ici

Boursorama is France’s most highly-recommended bank. It is so highly recommended that they don’t need Brad Pitt to speak for them - their clients do it better.

On the other hand, our friends at Dans Ma Rue, a non-profit for the homeless, could definitely use someone like Brad Pitt to lend a voice to their cause. So we went a little pirate-mode and took the liberty of hacking Boursorama’s TV commercial to give Brad his voice back - a powerful voice that speaks up for a cause we strongly believe in. 

The final result? A film generating more organic views than those of the original version (and one that was obviously more heard) plus 4 new shelters for Dans Ma Rue.

The GoodWork

Brad Pitt speaks up

FoodChéri

The burger of the future