Brad Pitt speaks up
Dans Ma Rue
Boursorama is France’s most highly-recommended bank. It is so highly recommended that they don’t need Brad Pitt to speak for them - their clients do it better.
On the other hand, our friends at Dans Ma Rue, a non-profit for the homeless, could definitely use someone like Brad Pitt to lend a voice to their cause. So we went a little pirate-mode and took the liberty of hacking Boursorama’s TV commercial to give Brad his voice back - a powerful voice that speaks up for a cause we strongly believe in.
The final result? A film generating more organic views than those of the original version (and one that was obviously more heard) plus 4 new shelters for Dans Ma Rue.
See all awards
Club des AD
Prix du Jury
GP Strat de l'Engagement
Plus d'un demi million de vues organiques en moins de 48h, des milliers de commentaires positifs, mais surtout, des dizaines de nouveaux volontaires pour Dans Ma Rue, qui a pu, depuis, ouvrir de nouvelles antennes de l'association dans 4 nouveaux arrondissements de Paris.
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