Since HIV/AIDS is a cause that struggles to speak to the 50+ age groupe, Sidaction decides to create a dialogue with them around something that really resonates in their heads: the greatest hits of their generations.

We worked with 5 emblematic artists of the 80s and their lyricists, who agreed to rewrite and re-record their greatest hits in the mythical "Studio Ferber", integrating a message of awareness and protection for the first time.