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Life outside of the box

  • Client

    CNP Assurances

  • Date

    March 2020

There was a time when CNP Insurances portrayed life’s trajectory as that of a straight line: from a little boy splashing through puddles, into a young man, a father and eventually a grandfather, a linear-shaped destiny carried him through life. We were committed to respecting CNP’s heritage, all while adapting it and rendering it true to today’s life courses that zig and zag, that take unexpected turns and are completely non-linear, but that remain cherished and protected by CNP Insurances.


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