Unforgettables
- Client
Sidaction
- Date
December 2021
According to a study, 66% of young people do not systematically use protection when having sex.
In order to reach them and make sure our important public health message was heard, we decided to speak in a language they'd understand - via movies and TV series! And since these films and series show a lot of sex but not a lot of condoms… We decided to add them ourselves.
Awards
See all awards
Club des AD
White
Digital
Club des AD
White
Grand causes
Com'Ent
Grand Prix
Com'Ent
Gold
Public Interest Campaign
Com'Ent
Gold
External digital communications
Effie
Gold
Small budgets
Stratégies
Silver
GP Strat de la Communication d'Engagement
Stratégies
Jury's Favorite
GP de la Communication d'Engagement
Scenes
Online Game
+