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Unforgettables

  • Client

    Sidaction

  • Date

    December 2021

According to a study, 66% of young people do not systematically use protection when having sex.

In order to reach them and make sure our important public health message was heard, we decided to speak in a language they'd understand - via movies and TV series! And since these films and series show a lot of sex but not a lot of condoms… We decided to add them ourselves.

Awards

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  • Club des AD icon

    Club des AD

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    Digital

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    Club des AD

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    Grand causes

  • ComEnt icon

    Com'Ent

    Grand Prix

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    Com'Ent

    Gold

    Public Interest Campaign

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    Com'Ent

    Gold

    External digital communications

  • Effie icon

    Effie

    Gold

    Small budgets

  • Strategies icon

    Stratégies

    Silver

    GP Strat de la Communication d'Engagement

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    Stratégies

    Jury's Favorite

    GP de la Communication d'Engagement

Scenes

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Online Game

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People before money

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