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The butterfly

  • Client

    La Ruche qui dit Oui !

  • Date

    March 2021

You’ve probably heard of the butterfly effect. 

Let’s sum it up. The flapping of a butterfly’s wings in Japan generates a storm that carries away  the ranch of an unfortunate Texan farmer (who, by the way, never had any beef with a japanese butterfly).

Well, La Ruche qui dit Oui ! works the same way with their short food supply chain. Because one simple act, such as choosing healthy and sustainable products, can have great consequences. Except in this case, nothing ends up getting destroyed - quite the contrary in fact.


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