While a devastating pandemic struck the world, a wave of something quite different sprung up in response: a reaction born from a fundamental human instinct to help, care and support one another - values which are held dear by the VYV Group, France’s leading health and social protection mutualist group.

We are proud to have accompanied them in creating their first TV campaign, a campaign that pays tribute to all those who help us live a better, healthier and more full life.